Valeska Véliz
Portfolio

Real product,
in every market I've led.

Crypto, remittances, and local fintech — different contexts where the challenge was never the technology, but understanding whose life the product actually improves. This is what I've built, and where I led it from.

Logo de Cambiatuseuros
Fintech · Remittances

Cambiatuseuros

Head of Product

A product connecting Europe and Venezuela through remittances. I led a full product redesign — information flows and financial conversion optimization.

  • Roadmap leadership and product prioritization
  • Optimizing the conversion flow and user trust
  • Coordination across product, design, and engineering teams
Logo de Cointable
Fintech · Web3

Cointable

Founder · Product & UX

Crypto accounting platform for Venezuela, built with an eye on LatAm expansion. I designed and led the product from zero — discovery, architecture, UX, and launch.

  • Product definition and information architecture from the ground up
  • UX/UI design of the crypto-to-fiat reconciliation flow
  • Expansion strategy into LatAm markets
Logo de Valuta
Fintech · Venezuela

Valuta

Product Manager

A fintech platform for the Venezuelan market. I lead product strategy, roadmap definition, and user experience for a market with uniquely volatile financial dynamics.

  • Agile product management in a volatile market context
  • Local user research and rapid hypothesis validation
  • Defining product metrics and backlog prioritization
Logo de Agroo
Agri-tech · Venezuela

Agroo

Product Manager

A technology platform for every player in Venezuela's agricultural chain. I led product creation with a P2P philosophy — from strategic vision to roadmap and user experience.

  • Designing flows, wireframes, and interfaces from scratch for users with varying levels of digital literacy
  • Redefining the roadmap with a lean approach, prioritizing MVP scope
  • Driving key features like forward-selling and a premium supplier directory
Logo de Arkus
Development · Agency

Arkus

Co-founder

An AI-accelerated development agency with senior engineers who have 10+ years of real experience. We build digital products that scale — no junior freelancers, no empty promises.

  • Defining the agency's value proposition and positioning
  • Structuring product processes for AI-accelerated projects
  • Leading the team alongside senior engineers

Does your product need this same rigor?

Let's talk about what stage your product is at and where I can help.

Let's work together