ABOUT ME

A systems engineer who learned the best code is the code no one has to explain to the user.

I started out building web pages: clean code, fast delivery. But I could build exactly what I was asked for and the product still wouldn't work. That led me to design, design led me to the user, and the user led me to product. Today I own the full cycle: shaping an idea and watching it become something people actually adopt.

Valeska Veliz presenting a product to a team

My story

2012

An engineer who built websites

I started out building websites. I learned that knowing how to code wasn't enough — if the user didn't understand it, the code wasn't doing its job.

2015

Design led me to the user

I discovered UX/UI, and with it came something more important: understanding that design wasn't about making things pretty — it was about solving a real problem for a real person.

2020

I fell in love with product

I co-founded Cointable in Venezuela. For the first time, I lived the full cycle: idea → discovery → design → development → launch → iteration. Building a product from scratch in a market with extreme constraints made me a better PM than any course could.

2024

Macao changed my lens

I settled in Asia. Seeing how technology works when adoption is total — payments, mobility, commerce, all integrated — gave me an angle you can't learn from any book. Today that lens is my clearest edge for building products for LatAm.

WHAT DEFINES ME

I'm not just a strategist. I'm the bridge between the idea and the product that works.

Technical judgment

I understand code. That lets me make smarter product decisions, speak as an equal with engineers, and recognize when something labeled 'not possible' actually is.

Market context

I know the Venezuelan market from the inside and the Asian market from direct observation. That combination is hard to find in a single profile.

Real execution

I don't just design strategies — I execute them. I have the team to build what we define together, without depending on outsiders who don't know the product.

CURRENTLY LEADING